Monthly Archives: January 2009

Linux Web Hosting

Need a cheap place to put your site? We might be the answer! We offer a number of hosting packages starting at only $5/month and offer e-mail accounts, ftp, and cpanel access. Services are scalable to your particular needs. Static sites and wordpress based sites are the most popular, but jsut about any php or html based site will work. We can even pre-install most CMS systems for you

Search Marketing Now 1/27/09 Webinar

I listened to this webinar to try to get an idea of where internet sales were over the holiday season, since we all already know how bad the national chain averages were.

1. Jeff Hackett
Showed % change in search traffic for retail sales
-Paid up 6.7%, 24.1%, 5%, 17.8% for apparel, books, electronics, home furnishings
-organic: 4.0%, -9.7%, -1%, -16%
-totals: 4.9%, 5.3%, .9%, ?%

online sales growth only 7% for 2008, 17% for 2007

online spending by consumer by income level
-under $50,000 hit hardest, -17%
-50k-99k: -10
100k+: 17%

fast growing segments
fitness: 16%
video games: 10%
consumer electronics: 3%
apparel: 2%
music, movies: -34%
jewelry: -24% (first time online beat store, but still bad)

google product search +162% from last year

Mike Deckman (vintagetub.com)
-remained strong in Q4 despite the usual lul due to holidays and housing recession

-Philippe Petit theory: sales survival
success isn’t an accident
(planned stunt walking cable between twin towers with success)
look at problems from distant perpective
short, broad goals
what matters most?
-need for good analytics
-know what the analytics mean and how to use them
-know what data is important
act only on what data shows (not opinion)
-know differences between revenue channels
seasonal
economic factors
when do people want X?
good organics can make up for PPC
-what keywords generate income vs traffic
many clicks may not net very much profit
-anticipate problems and find solutions
know what is going on
example of research in dec, buy in jan
consistency pays off
negative keywords
savings in PPC
optimize data feeds
fix everything
promote most popular product over unpopular
testamonials/reviews
-focus on what you can do, not what you cannot
-create a plan and stick to it
allow for change due to data

Chris Wine cwine@marinsoftware.com (sponsor)
-16% of holiday online sales were search driven
-spend more when more demand is expected
assuming more profits
raised bids
increased budgets
-effectiveness of coupons
-offline 3X utilization of coupons as online
-2008 “year of coupon”
-thanksgiving week 30% raise over baseline conversions
-promotional branding of site for seasons
-most people found to be reactive (lagged actions)
-margins go up, but conversions missed
would have been more had predictions been made
-dec 9 busiest day online for shopping
-Marin software
bids changed daily based on trends
daily for every keyword
compares conversions to searches
distributes money from competitive to less competitive to maximize revenue
looks to see when a keyword can stand on its own
based on conversion. 10% can, 1% cannot
collects data on keywords or uses existing data
-strategy that reflects traffic
-keyword attribution
how is a single product marketed?
brand? category?
-too many packages rely on redirects
-PPC agents will make suggestions to improve results

XML Sitemaps and RSS feeds

Ever wonder how you can get search engines to notice you quickly without using their pay per click (PPC) services?
The use of XML sitemaps can often get you on the board, assuming that your site has unique content and is well laid out. The big 3 (google, Live, and Yahoo) all have sitemap submission tools that you can use and follow an industry standard format for doing so.
They all also accept links to RSS feeds from blogs and other sites that are frequently updated.
Your site will still need a solid architecture utilizing web standards as well as useful content to rank well, but the sitemap is a great way to initially get noticed and to tell the search spiders a rough estimate as to the frequency they should be updating your site’s index.
For more information on this and other tricks to get yourself noticed by the spiders, please e-mail alex@alexsoduk.com

Taking your store online

We’ve all heard the stories about someone’s uncle or brother-in-law that started an online store and became a millionaire. Well I am not saying it works for everyone, but with a good product and a good idea anyone can put some extra coin in their pocket with an online store.

FPPFsales.com used to be a site just showing the product line available through a local trucking company. An initial phase of the project was making the site search engine friendly. Previously, the site was all images and google had no idea it even existed. After a few months of tweaking to get noticed, it was decided to begin online sales. The site took about 4 weeks to move to sales mode and it began making sales only a few days later. Through the careful planning of the design to attract search engines and users.

This case is proof that search engine success can be as simple as following common sense while building the site and taking tips from the search engines themselves to create fantastic results.

Wireless range extension

Using a properly configured TrendNet wireless access point, your entire home or business can be made accessible without having to plug in. While there are a number of solutions for this, certain applications require the addition of an additional access point. This will allow the user to roam freely throughout a space without being subject to dead spots. Dead spots are normalls caused by:

  1. wire mesh in plaster walls
  2. electromagnetic frequency radiation (EMF)
  3. concrete or steel construction
  4. trying to get through heavy vegetation
  5. improper use of antennas

Sometimes a better antenna isn’t enough to cut the interference a wire must be run into or past a dead spot. In this case, it is easy to add an access point and keep the extended area within your own network. You can even use the same security measures!