Spyware in 2009

I really can’t believe it: It has been four years since I first found spyware to be a major pain. That was when I started doing these on-site PC repairs to get rid of pop ups. Things have changed a lot since then though. The big hitters used to be Norton Antivirus 2005 and Webroot Spysweeper. With those, it was nearly impossible to catch something.

I’m not so sure today though. The ploys are the same, but the threats are worse. One bad click can have you wishing you had backed up all of that data on a regular basis. Many new variants I am finding can only be remedied with a fresh install of Windows, wiping your hard drive clean. The added benefit is that you are starting with a PC that runs better than it did when new, but what about all of your important files? I always try to back things up, but it is not always an option with some of the more dangerous infections.

By far the most popular form of malware is the fake antivirus or antispyware. Anyspyware 2009 is not real. Don’t download it.

I saw a funny one at my day job the other day too: the software didn’t do anything except change the screen resolution constantly and lock out the desired resolution for that monitor.

I’ve also seen malware search engines. Nothing like having your searches only show malware infected websites….

I am finding that users are getting dumber as time goes on. When all of this started, people were cautious about what sites they visited or what they downloaded. Today though, it seems that they want to go everywhere and download it all without t common sense that would tell them that they don’t need a search bar other than Yahoo, google, or Ask. I continue to see people using MS Internet Explorer: software known to be the target of many malware attacks. I just don’t get it.

The best defense is a good offense. Keep your security software healthy, updated, and within its renewal time. Use common sense when surfing the web. Find a way to get e-mail on the web rather than through Outlook. Don’t try to get things for free. It is pretty rare that free is good on the internet. Services like Limewire are bad.  They are breeding grounds for malware and pirated software, music, and movies. Many malware installations are out there hiding as a movie or music file. Hint: use torrents or paid services instead.

If you are still having issues after all of that, buy a mac. Haha. Not really. Their day will come too, although it will be further down the road. You can however find a Linux distrobution and use it. Most can even be run from the CD/DVD. Since the userbase is still very small, the number of personal attackes is very low. Check back for future posts on that idea.

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Really CHEAP hosting and a free website

The big guys in town hate it, but I am currently offering free websites to small businesses with pre-paid hosting for 6 months. Its apache/sql. You can have 1 database, I don’t care how many domains. No porn, no illegal stuff, no spam. $5/month if you say you saw this post for the first year and $10 after. I will give you 100 free and related twitter followers if ordered before April 30 or if I don’t get the site up within 24 hours. I’m not trying to compete with the big guys or the phonebook. You need a website with your hours, address, and company information. Very minimal time investment is needed on your end. I am selling domains to go with this at $12/yr and e-mail hosting with web access and spam filtering for only $25 to setup.

Go for it. You can’t lose.

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McAffee Security and Upgrading your Subscription

My last post was similar to this, but I promise this will be less of a rant. I recently was commissioned to upgrade a client’s installation of McAffee. This is the kind of phone call all tech’s hope to get day in and day out because really, what can be so hard about this?

Well on to the hard part. You see, if you go from one version of software to the next things go smoothly. The problem arises when you change product families within the line. This would be like going from antivirus to internet securiy. This issue exists will all security vendors, and it is ultimately for the greater good. When the automated upgrading tool fails miserably, it is usually for only a few reasons:
1. you have a virus keeping it from working
2. your  installer is corrupt
3. the old product still exists on the computer in some way, even after the uninstall process
1 and 2 are for another day, but 3 is what I had to address today and actually a few other times this month. With my recommended ESET Nod32, you just uninstall the old version, or perform a repair. With Norton, Trend Micro, McAffee and a slew of others though: they install themselves with the idea that it needs to be hard for a user to screw up. So the idea was to make it nearly impossible to fully remove the software. It also helps most of the time with product loyalty. In any case, the removal process is most easily completed by finding the vendor’s removal tool. McAffee’s Removal tool; Norton’s Removal Tool

Once you have fully removed the old version, the new one will install effortlessly.

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Annoying Security Software

Lately I have had the displeasure of working on some clustomer PCs that had been pre-infected from where they were purchased with all sorts of software that was slowing down the machines. I’m not talking about viruses or spyware, but rather the “protection” that PC manufacturers are delivering on computers these days or that is sold with new computers in stores.

By far the worst program that came even on my new netbook has to be McAffee Security Center, followed closely by Norton Antivirus. I used to actually be a fan of NAV, or Norton Antivirus, a few years ago and always bought the latest versions when they came out. McAffee’s product seems to take an eternity to start its services and check for updates. I still have no idea why either one of them needs to take the amount of disk space or system resources that they do. Both of these can easily be removed with special removal software from each manufacturer in only a few minutes.

Next on my list of things that shouldn’t be put on a new PC: SpySweeper, from Webroot. This software has been sold as a must have by all of the big box stores for a number of years. It seems to get more and more bloated by the day. Kill it!

A less common package that has given users fits has been Trend Micro’s Internet Security. It seems to freeze up a lot for me as it is booting. Maybe I am impatient, but there is no reason for a brand new computer to take so long to load antivirus.

All in all I feel almost as if these software packages are written with new PC sales in mind. When a computer becomes to slow to use, people figure that it is outdated and need a new one. To make it better, a new PC is only $299 at _____  this weekend! So you go to the store, pick out that door buster, and end up spending another $200 on cables and security software and maybe even a gaming mouse or printer ink.

On to my recommendation: I’m sure this won’t be my choice forever, but for now go over to www.eset.com and buy their security package. It is priced similarly to the others, but doesn’t slow you down nearly as much and starts and updates without you even noticing.

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Remote Repair Service

We all have busy lives that sometimes don’t even allow us to have the time to have our computers fixed. The newest service offering from AS technical solutions is remote PC repair and remote training. As long as your computer is able to turn on and connect to the internet, our software allows us to perform repairs and preform demonstrations with minimal effort on the user end.

For more information on this service, please call 330-284-7220

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Lost Windows Password

Lost or forgot your password? Windows passwords can be reset with the use of special tools with no data loss.

Don’t be embarassed: it happens to everyone. You try to keep your data safe and secure by frequently changing your password, but that one time you completely forgot what you may have changed it to. It is also possible that a child, neighbor, or the kid from down the street that said he could fix your computer changed your password and has you locked out.

For more information on lost password recovery: please call 330-284-7220 or e-mail alex@alexsoduk.com

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Print Sharing

Have multiple computers but no connectivity between them? Wish you could print to your desktop from your laptop in another room? This is a very common problem for many homes that can easily be solved. It can be done with your existing hardware in most cases and only takes about 30 minutes to setup for every computer in your home to use. Adding the ability to share files and even some programs can be done at this time as well.

More advanced options are available including the addition of network attached storage, home theater connectivity, and even connectivity with your favorite gaming system. Even share multiple printers with or without a PC connection!

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Linux Web Hosting

Need a cheap place to put your site? We might be the answer! We offer a number of hosting packages starting at only $5/month and offer e-mail accounts, ftp, and cpanel access. Services are scalable to your particular needs. Static sites and wordpress based sites are the most popular, but jsut about any php or html based site will work. We can even pre-install most CMS systems for you

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Search Marketing Now 1/27/09 Webinar

I listened to this webinar to try to get an idea of where internet sales were over the holiday season, since we all already know how bad the national chain averages were.

1. Jeff Hackett
Showed % change in search traffic for retail sales
-Paid up 6.7%, 24.1%, 5%, 17.8% for apparel, books, electronics, home furnishings
-organic: 4.0%, -9.7%, -1%, -16%
-totals: 4.9%, 5.3%, .9%, ?%

online sales growth only 7% for 2008, 17% for 2007

online spending by consumer by income level
-under $50,000 hit hardest, -17%
-50k-99k: -10
100k+: 17%

fast growing segments
fitness: 16%
video games: 10%
consumer electronics: 3%
apparel: 2%
music, movies: -34%
jewelry: -24% (first time online beat store, but still bad)

google product search +162% from last year

Mike Deckman (vintagetub.com)
-remained strong in Q4 despite the usual lul due to holidays and housing recession

-Philippe Petit theory: sales survival
success isn’t an accident
(planned stunt walking cable between twin towers with success)
look at problems from distant perpective
short, broad goals
what matters most?
-need for good analytics
-know what the analytics mean and how to use them
-know what data is important
act only on what data shows (not opinion)
-know differences between revenue channels
seasonal
economic factors
when do people want X?
good organics can make up for PPC
-what keywords generate income vs traffic
many clicks may not net very much profit
-anticipate problems and find solutions
know what is going on
example of research in dec, buy in jan
consistency pays off
negative keywords
savings in PPC
optimize data feeds
fix everything
promote most popular product over unpopular
testamonials/reviews
-focus on what you can do, not what you cannot
-create a plan and stick to it
allow for change due to data

Chris Wine cwine@marinsoftware.com (sponsor)
-16% of holiday online sales were search driven
-spend more when more demand is expected
assuming more profits
raised bids
increased budgets
-effectiveness of coupons
-offline 3X utilization of coupons as online
-2008 “year of coupon”
-thanksgiving week 30% raise over baseline conversions
-promotional branding of site for seasons
-most people found to be reactive (lagged actions)
-margins go up, but conversions missed
would have been more had predictions been made
-dec 9 busiest day online for shopping
-Marin software
bids changed daily based on trends
daily for every keyword
compares conversions to searches
distributes money from competitive to less competitive to maximize revenue
looks to see when a keyword can stand on its own
based on conversion. 10% can, 1% cannot
collects data on keywords or uses existing data
-strategy that reflects traffic
-keyword attribution
how is a single product marketed?
brand? category?
-too many packages rely on redirects
-PPC agents will make suggestions to improve results

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XML Sitemaps and RSS feeds

Ever wonder how you can get search engines to notice you quickly without using their pay per click (PPC) services?
The use of XML sitemaps can often get you on the board, assuming that your site has unique content and is well laid out. The big 3 (google, Live, and Yahoo) all have sitemap submission tools that you can use and follow an industry standard format for doing so.
They all also accept links to RSS feeds from blogs and other sites that are frequently updated.
Your site will still need a solid architecture utilizing web standards as well as useful content to rank well, but the sitemap is a great way to initially get noticed and to tell the search spiders a rough estimate as to the frequency they should be updating your site’s index.
For more information on this and other tricks to get yourself noticed by the spiders, please e-mail alex@alexsoduk.com

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